FetchBack's targeting technology is the most advanced in the industry, and takes Retargeting to a much deeper level than ever before. With FetchBack, you target your customers at the most granular level possible, and the more targeted and relevant your ads are, the more effective Retargeting will be.

FetchBack allows you to Retarget prospects and customers based on what sections of the site they visited (keyword targeting) where your prospects are located (geo-targeting), past purchase behavior (loyalty programs), and if they abandoned their shopping cart.

FIDO makes Retargeting effortless to implement and manage these deep targeted techniques; at no additional cost to you.

FetchBack Advanced Retargeting Techniques:

Keyword Retargeting

Keyword Retargeting is an easy way to increase your Retargeting effectiveness by 50% or more.

When a customer visits your website, FetchBack's Smart Pixel remembers what categories and what products that customer viewed. Once that customer has left your website and is browsing the internet, rather than seeing ads that are more generic and less relevant, FIDO will recognize your customer and show them ads featuring the specific category or product they looked at while on your site. Keyword Retargeting can be triggered based on any keyword you like, server side. When your customer visits a page on your site that has that specified keyword, FIDO will make sure that the keyword Retargeted ad displays to that customer.

Geo Targeting

You can specify which Retargeted ads will display to which customers based on their geographic location. FetchBack's technology makes it easy to serve a different ad to your customers in your New York market than in your San Diego market.

Loyalty Programs

Most Retargeting providers only focus on customers who have not yet converted; and don't create strategies that increase customer retention and loyalty. FetchBack knows how important customer retention is, and implements loyalty Retargeting campaigns for our advertisers. The campaigns speak to your existing customers differently than you would speak to prospects. Loyalty Retargeting programs increase customer retention and are an easy way to turn customers into brand evangelists.

Abandoned Shopping Cart

A customer that has added items to their shopping cart but leaves without purchasing is very engaged, and is an important customer to get back to your site and convert. FetchBack's technology allows you to get your ads back in front of this customer, showcasing products that they abandoned in their cart, reminding them to complete their purchase. Shopping Cart abandonment rates are dramatically decreased when FetchBack shopping cart Retargeting programs are implemented.