Even the best ad campaigns need to be monitored. They can have incredible results right away, but then taper off as consumers get used to seeing them. That’s the moment you’ll want to take action and introduce new creative. With FetchBack’s real-time analytics, you can pounce on that opportunity before consumers lose interest and move on.
FetchBack doesn’t just make it easy for you to monitor and take action, it also provides the most comprehensive analytics in the industry, based on an ever-growing list of more than 90 different metrics. Most targeted display companies offer very basic analytics on just a few data points, and often send you confusing reports in lifeless Excel spreadsheets. FetchBack offers easy-to-understand, dynamic, graphic reports that are accessible 24/7 online, so you can make strategic decisions anytime, in just seconds.
You are what you measure
Just a few of the metrics we use:
- Unique Prospects
- Impressions per Converted Prospect
- Engagement Mapping
- Hovers
- Average Time Spent Before Conversion
- Conversion Values
- Return Conversions vs. Direct
- Average Impressions per Prospect
- Conversions by Traffic Source
- Creative Performance
- View Through Conversions by Hour
- Control Group Conversion Rates
- Days to Convert After Impression
- Value of Direct Conversion vs. Return
- CPA and CPC values
- Unique Reach by Traffic Source
- Investment per Prospect
- Total Order Values
- Impressions to Return Visit
- Gross Conversions by Site
- CTR by Ad Type
- CTR by Number of Impressions
But these pretty charts and graphs are much more than a ball of fluff. They’re critical to your campaign success. Without them, you can’t optimize your ad delivery and you won’t know which strategy is working and which one isn’t. You and your personal Account Manager can view these reports together, to make the most strategic and timely decisions
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