Dynamic Site Retargeting
FetchBackSite is our innovative retargeting product. In the simplest terms, Site Retargeting means putting messages in front of lost prospects who’ve left your Web site in order to attract them back and convert – finish the purchase, sign up for the newsletter, or whatever action you’re looking for.
Some prefer the term “remarketing” over “retargeting,” but we think the latter better describes what we do: deliver a specific message to a specific target customer.
Site Retargeting Reaches Your Most Valuable Lost Prospects
We know you spend significant marketing dollars on innovative ad creative and strategic placement in order to drive traffic to your websites. We also know that, on average, 98% of the traffic that visits your site will leave without converting. But don’t blame your advertising or placement – those aren’t the problem.
Instead, we’d like to help you add dynamic Site Retargeting solutions to support your killer creative. We’ll step in as your Site Retargeting partner and make sure that the coveted group of prospects who have already taken the first step – showing interest in your products – will return and convert.
How Site Retargeting Works
How do we do it? When prospects leave your site and browse the Internet, your ads will display on other sites they visit, keeping your website in their peripheral vision and top of mind. Those ads can display the exact product they were viewing while on your site, or multiple products, or anything else you choose. It’s up to you. With these gentle ad reminders, the lost prospect will return to your site and convert – often at a higher rate, and many times with an increased average order value.
All those words can’t compare to seeing our service in action. View our live demo to experience the full effect of FetchBackSite retargeting.