Mother’s Day is coming up fast— in 52 days from the date of this blog entry, to be exact. As a marketer, you know it’s crunch time, especially if your business focuses on some of the most sought after gifts for moms like jewelry, clothing, electronics and flowers.
Keep in mind that last year, according to the NRF, it was projected that over $18.6 Billion was spent on gifts for Mother’s Day in the U.S. alone. So how can you reel in some of those shoppers and get the most out of the dollars you’re investing in online marketing?
At FetchBack, our answer is a powerful and comprehensive suite of Targeted Display solutions!
The holiday of love is approaching fast. In fact, we have just over a month until Valentine’s Day and as a marketer, we know that many companies are in preparation crunch time. Valentine’s Day is one of the leading gift-giving holidays during the year and that means everything from bracelets to show tickets are in big demand. So big, in fact, that Valentine’s Day represents about $17 billion in spend, $3.3 billion of which is transacted online!
Although definitely topping the list of primary sellers, chocolate, jewelry and flowers aren’t the only gifts that are sought after to help spread the love. Clothing, gift cards, electronics, event tickets and even collectibles are all items that are in demand during the season. As for the average expected spend, per person, for these gifts? A respectable $126.03, with men spending almost twice as much as women. Keep in mind that often these gifts are researched online, all by people who have the intent to purchase. In 2012, Valentine’s Day related searches even saw an increase of 25% when compared to 2011— now that’s a lot of love!
In the online world, one of the best ways to target these prospective buyers is through targeted display. Why? If done correctly, it’s engaging, eye-catching and when paired with the right data, can extend your reach substantially. Especially in an environment where shopping is as easy as the click of a mouse, you want to make sure that your brand is staying top-of-mind and is easily accessible when a buyer is ready to purchase a token of their love. But how can you reach as many prospects as possible? At FetchBack, we would answer that question with two words— eBay data.
As a subsidiary of GSI Commerce, owned by eBay, we at FetchBack have been directing our clients towards our new eBay Audience Extension product. Here’s the skinny – through eBay Audience Extension, our clients have access to big, fresh, actionable and proprietary eBay data to help them reel in more customers. That means having the ability to target your message on explicit first-party data, all with access to over 105 million active eBay shoppers. Even more, these shoppers have a track record of purchasing a total value of $68.6 billion of goods on eBay in 2011 – boiling down to about $2,100 every second! In other words, bringing you more qualified customers, with a track record of spending money on products just like yours, now.
So this Valentine’s Day season, whether you’re selling diamonds, truffles or theater tickets, now is the time to get your targeted display campaign into gear. The goal is to reach as many qualified potential customers as possible, and here at FetchBack, our solution is to utilize eBay data to extend our clients’ audiences. Remember, there’s a whole $3.3 billion of online V-Day dough out there, ready to be spent— be sure you’re getting your piece of the pie!
Not running a Valentine’s Day campaign? No problem! Whether it’s Mother’s Day, Independence Day or any day in between, eBay Audience Extension can help deliver more customers to you anytime, no matter what season it is.
Also known as Retail’s BIG Show, this will be the National Retail Federation’s 102nd expo, featuring educational sessions, networking and two full days of exhibitions.
The conference will take place at the Jacob K. Javits Convention Center in beautiful New York City, January 13 – 16.
FetchBack will be exhibiting at the eBay booth, #265, along with GSI Commerce, PepperJam Exchange, e-Dialog and the rest of the GSI family.
If you’re attending this year’s show, we’d love to meet with you! To schedule an on-site meeting with one of our Targeted Display Experts contact us or call 1-888-343-6411 today!
We can’t wait to see you there!
By Austin Leonard – Sr. National Account Executive
As our clients continue to work to integrate their online marketing programs, we spend a lot of time talking to them about their affiliate marketing offers, their search keywords and their promo calendars. All of these channels work together to introduce our clients to prospective consumers, influence these new prospects as they research their potential purchase and, of course, try to get the right message that closes the consumer to buy their product or service.
In a recent study around the purchase path of online consumers, Forrester Research analyzed 77,000 online conversions and found that 33% of new customers are touched by more than one marketing channel prior to buying. The same study showed that with existing customers, 48% are also touched by multiple channels prior to purchase. This is where the case for the overlap of affiliate marketing and targeted display begins to take form.
Although much time has been spent analyzing the interplay of Search Marketing and Display in digital campaigns, finding research that dives into the power of Affiliate Marketing and Display together isn’t quite as prevalent. As two of the biggest channels that converge closest to the conversion point, spending increased effort to better align these resources can greatly impact a marketer’s success
While your affiliate program is able to get your message in front of prospects who are out deal-hunting or in shopping mode via deal/review sites, targeted display can jump on the bandwagon, getting your message in front of prospects in almost any category. By utilizing this approach, marketers have the opportunity to greatly expand their reach, as well as encourage new and existing customers to get back into buying mode.
By looking at these as consumer touch points (as opposed to two separate campaigns), the attentive marketer has the opportunity to truly capitalize on the multiplying effect of affiliate marketing and targeted display running side-by-side. Even better, after speaking with multiple marketers, analysis has shown that consumers who interact with both retargeting, one of the most effective forms of targeted display, and affiliate ads in the same purchase experience typically take half of the number of marketing touches to lead to a conversion.
With advanced advertising data analysis, you can let the power of these touches increase the overall efficiency of your marketing budget. Within the GSI Commerce family, FetchBack is working with our sister company— PepperJam Exchange— to offer insight and solutions that allow for an even more seamless connection.
When analyzing your marketing components, remember to start thinking of affiliate marketing and targeted display as complementary parts. This will allow both campaigns to work together instead of limiting yourself to a “winner takes all” approach, affecting the overall efficiency of both channels.
For more information on PepperJam Exchange, visit www.pepperjam.com or call 1-877-796-5700.
By Melanie Thornton— Account Management Lead
What matters most to you? Especially during the holidays, I begin to reflect on what’s really important. My “matters mosts” are simple and include those that I love in this world. What matters most to me is creating traditions that my toddler will be excited for and grow up remembering. What matters is showing the people I love that I love them in a meaningful way. What matters is focusing on what’s important, a belief that inevitably translates into my work life as well.
At FetchBack, it’s all about making our clients and our clients’ clients the most important focus. It’s about ensuring we have a pulse on what matters to the most significant part of our business, our customers. This is a feat that transcends well beyond the holiday season. For us, it means investigating web sites, following user trends, modifying creative, evaluating digital marketing landscapes, reallocating digital marketing budgets and ensuring that our clients have the best user experience possible.
It’s our goal to help solve your pain-points and focus on your specific needs as a growing business. This means doing everything from building customized, powerful creative based on what your prospects are searching, seeking and exploring to teaming with your marketing department for truly engaging, seamless online advertising. In the end, what matters is aligning the expectations and needs of our clients with our targeted display capabilities, making your priorities our priorities.
This holiday season, we continue to ensure that what matters most to you is on our “matters most” list. We want to ensure that skirt for Katie, the football jersey for Tommy and the watch for Dale all start with a beautiful targeted display ad, executed with the accessibility, timeliness and customization that you and your customers have come to expect. This is our aim, during Q4 and throughout the year.
This holiday season and all year long, you matter most to your clients— and at FetchBack, you matter most to us.